The power of thought. of belief. to fight mediocrity. of experience. of humor. of pathos. of craft. to provoke. of perspective. of connection. to sell. of the woven word.
MEET THE WEAVER OF WONDER.
Wunderspun is the brainchild of Jason Fox – a 25-year-veteran of the joys of advertising. A writer by trade, Jason also possesses a lovely marketing degree, a penchant for strategy, and a complete and utter inability to create anything bland. Known throughout the industry as the chin behind @leeclowsbeard, a Twitter account offering one creativity-based crumb of wisdom a day and now in its second decade.
FIGHT THE PROLIFERATION OF MEDIOCRITY.
I believe there is no metric for blowing people’s minds. That making a logo 10% bigger won’t help a message that’s 50% irrelevant. That baby steps are for babies, not brands. That you can never become the person, agency or brand you wish to be by doing the type of work you wished you never had to do. And that failure hurts less than regret.
Lee Clow’s Beard Named One of ChiatDay’s Top 50 Defining Moments
To celebrate ChiatDay’s 50th anniversary, the agency chose what it considered to be 50 defining moments in its five-decade history. Making the list without ever having worked at the agency is a humbling honor. I’m sure Jay would be aghast.
The 30 Best People In Advertising To Follow On Twitter
BusinessInsider.com placed @leeclowsbeard No. 4 in their “The 30 Best People In Advertising To Follow On Twitter” rankings.
Lee Clow’s Beard Named One of ChiatDay’s Top 50 Defining Moments
To celebrate ChiatDay’s 50th anniversary, the agency chose what it considered to be 50 defining moments in its five-decade history. Making the list without ever having worked at the agency is a humbling honor. I’m sure Jay would be aghast.
The 30 Best People In Advertising To Follow On Twitter
BusinessInsider.com placed @leeclowsbeard No. 4 in their “The 30 Best People In Advertising To Follow On Twitter” rankings.
SERVICES
Creative
From plugging into your process to leading the team with anything and everything creative including strategy, concepting, writing, creative direction, new business pitches, production supervision, coffee sampling, etc. Guaranteed to be clever when it’s called for and smart even when it’s not.
Consulting
Get the opinion and insights of someone whose only interest is in seeing your work, your clients and their brands succeed. From comprehensive strategy and brand voice development, to creative reviews, to quick gut-checks — if you need an apolitical second opinion, you’ve found it.
Speaking
Speaking truth to tomfoolery at ad clubs, marketing meetings, agency functions, college classes and street corners.
HISTORICAL WORK
Much of my work these days is covered by NDAs. And since I like being both honest and lawsuit-free, I’ve chosen to instead offer this sampling of (mostly) past work. Collectively, it proves that, from the neighborhood pizza joint to the world’s largest retailer, no brand need ever be considered boring. Or ignored. Or not making money hand over fist. Apropos of everything, many of these examples include brand voices I developed. And if you’re looking for a particular type (media, industry, etc.) of work that you don’t see here, give me a shout. There isn’t much I haven’t done.
STRATEGIC WORK
It‘s difficult to be a strategic thinker if there is no strategy upon which to think. For the following clients, I acted as lead account planner in the branding or rebranding process – helping to run client interviews and research, and ultimately creating the brands’ foundational platforms. (For FedEx Office, I participated as the creative team representative and let the planner be the planner.) As these documents are proprietary, I cannot share them here. But I can offer this fictionalized sample.
Additional Experience
The following lists are but a few of the dozens of brands – but most of the industries – that I have worked on over the years. As you can see, the only industry I really specialize in is advertising.
Clients
- Walmart
- McDonald’s
- Interstate Batteries
- Virgin Voyages
- FedEx Office
- TD Ameritrade
- Conagra Brands
- Romano’s Macaroni Grill
- Tracfone
- Russell Stover Candies
- Children’s Mercy Hospital
- Thrifty Car Rental & Sales
- Sportsman’s Warehouse
- Habitat for Humanity
- Nokia
- Farmland
- Commerce Bank
- Beauty Brands
- Jiffy Lube
- United Way
- Wholly Guacamole
- Leo A Daly
- Ruby Tuesday
- Kansas City Zoo
- University of Nebraska Medical Center
- Baylor Health Care System
- An Alphabet Soup of Tech Firms
Industries
- Animal health
- Automotive
- CPG
- Convenience stores
- Elder care
- Energy
- Financial
- Food & beverage
- Healthcare
- Higher education
- Insurance
- Municipal
- Non-profit
- Outdoors
- Professional services
- Real estate
- Restaurants (QSR & fast-casual)
- Retail
- Technology
- Telecommunications
- Travel & tourism