by Jason Fox | Oct 28, 2014 |
@LeeClowsBeard On May 11, 2009, in a fit of social media experimentation, the message “I’ve yet to hire a writer who uses ellipses in an ad.” echoed across the Twitterverse to approximately five followers. Three years later, the Twitter account...
by Jason Fox | Oct 16, 2014 |
Sportsman’s Warehouse We were charged with making SMW stand apart from the Bass Pro Shops and Cabela’ses (yes, that’s correct) of the world with roughly .01% of their budget. So we did. What’s In a Name https://vimeo.com/87307997 Video can’t...
by Jason Fox | Jan 26, 2018 | Fatherhood |
Being jolted from one’s slumber at 1 a.m. by your wife is rarely a sign of good things to come. At least in the short term. But that’s what happened 10 years ago today when my doubly-pregnant, much-better half alerted me to the fact that, at just 32 weeks along, her...
by Jason Fox | Dec 13, 2016 | Advertising |
When asked to align this quarter’s Brand Brief with the editorial theme of the overall publication [the Winter 2016 edition of Omaha B2B magazine with the theme of women in marketing – Ed.], my first thoughts turned to satire. After all, there is no shortage of bad...
by Jason Fox | Nov 28, 2016 | Advertising, Politics |
Nearly three weeks have passed since a sizeable chunk of the American public did the (to some) unthinkable and elected Donald Trump the 45th President of these United States. To say considerable kvetching ensued would be an insult to understatement. Even the British...