Lee Clow Unravels the Mystery of @leeclowsbeard
Just in case you missed it, I’m the “dude from Texas.” Later, Fox
Deep-Fried Authentic Authenticity
Last week, I spent my time shuttling about the Ozarks with my wife, our kids and my wife’s family. Specifically, we all convened in Branson, Missouri, for a communal vacation. Why Branson? Because some of us could not afford to fly a family of five to further...
Have Beard, Will Travel
When, about six weeks ago, a few nice bits were written about @leeclowsbeard, its impending (and now released) book and my role as the ’fro behind the Beard, I was commonly referred to as “a freelance copywriter from Dallas.” Technically, that...
800 Legs
When pitching a campaign to a client, a creative team will typically show a series of three print ads. And, unless the concept is built on a purely visual execution, those three ads will have three different headlines. Somehow, three headlines are supposed to assure...
The Grand Unified Theory of Advertising
In the world of physics, a Grand Unified Theory is one that wraps weak, strong, gravitational and electrical forces into one, neatly packaged bit of math that anyone with a cursory knowledge of graduate-level multivariable calculus could fake understanding. It is,...
Lee Clow Unravels the Mystery of @leeclowsbeard
Just in case you missed it, I’m the “dude from Texas.” Later, Fox
Deep-Fried Authentic Authenticity
Last week, I spent my time shuttling about the Ozarks with my wife, our kids and my wife’s family. Specifically, we all convened in Branson, Missouri, for a communal vacation. Why Branson? Because some of us could not afford to fly a family of five to further...
Have Beard, Will Travel
When, about six weeks ago, a few nice bits were written about @leeclowsbeard, its impending (and now released) book and my role as the ’fro behind the Beard, I was commonly referred to as “a freelance copywriter from Dallas.” Technically, that...
800 Legs
When pitching a campaign to a client, a creative team will typically show a series of three print ads. And, unless the concept is built on a purely visual execution, those three ads will have three different headlines. Somehow, three headlines are supposed to assure...
The Grand Unified Theory of Advertising
In the world of physics, a Grand Unified Theory is one that wraps weak, strong, gravitational and electrical forces into one, neatly packaged bit of math that anyone with a cursory knowledge of graduate-level multivariable calculus could fake understanding. It is,...