Your Brand vs. The World
Do you know who your competition is? This is not a trick question. Nor am I expecting you to answer in the negative (although if you did I’d like to interview for that CMO position you so desperately and obviously need). Rather, I would bet that you know exactly who...
The Obligatory Super Hole X
How to Work with Your Ad Agency
Perhaps you’re a small business owner who works with an equally small design shop. Maybe you’re a marketing manager at a medium-sized enterprise who continually interacts with a quiver of ad agencies regarding media plans, content calendars and integrated campaigns....
The Language of Brand Irrelevance
It’s been 26 years since the comic strip Dilbert introduced us to the Pointy-Haired Boss. And 16 summers have passed since the movie “Office Space” asked us if we got that memo. (Yes, and we’ll read it right after stapling that cover sheet to our TPS report when we...
The Secret Sauce of Super Success
I hope the overly alliterative title tipped you off to the fact that I will not, except possibly in jest, be divulging the recipe to any sort of magical marketing elixir (patent pending). And it’s not because I’m keeping all the sure-fire, sales-inducing snake oil to...
Your Brand vs. The World
Do you know who your competition is? This is not a trick question. Nor am I expecting you to answer in the negative (although if you did I’d like to interview for that CMO position you so desperately and obviously need). Rather, I would bet that you know exactly who...
The Obligatory Super Hole X
How to Work with Your Ad Agency
Perhaps you’re a small business owner who works with an equally small design shop. Maybe you’re a marketing manager at a medium-sized enterprise who continually interacts with a quiver of ad agencies regarding media plans, content calendars and integrated campaigns....
The Language of Brand Irrelevance
It’s been 26 years since the comic strip Dilbert introduced us to the Pointy-Haired Boss. And 16 summers have passed since the movie “Office Space” asked us if we got that memo. (Yes, and we’ll read it right after stapling that cover sheet to our TPS report when we...
The Secret Sauce of Super Success
I hope the overly alliterative title tipped you off to the fact that I will not, except possibly in jest, be divulging the recipe to any sort of magical marketing elixir (patent pending). And it’s not because I’m keeping all the sure-fire, sales-inducing snake oil to...