The Obligatory Super Hole XI
The Golden Rule of Marketing to Women
When asked to align this quarter’s Brand Brief with the editorial theme of the overall publication [the Winter 2016 edition of Omaha B2B magazine with the theme of women in marketing – Ed.], my first thoughts turned to satire. After all, there is no shortage of bad...
Advertising Across the Middle
Nearly three weeks have passed since a sizeable chunk of the American public did the (to some) unthinkable and elected Donald Trump the 45th President of these United States. To say considerable kvetching ensued would be an insult to understatement. Even the British...
Local Need Not Equal Yokel
As a child of not-the-90s, I grew up watching reruns of Leave It to Beaver, The Andy Griffith Show and Get Smart on the local UHF channel. Which means most of the commercials interrupting my quality time in the Cone of Silence were for local businesses. And while some...
Battle of the USPs
Whenever I sit down to write one of these columns, I worry that, at best, I’ll just be adding to the noise. After all, there isn’t exactly a dearth of blogs, columns, articles, books, conferences, tweets, clubs, pamphlets or banner ads about marketing, branding and...
The Obligatory Super Hole XI
The Golden Rule of Marketing to Women
When asked to align this quarter’s Brand Brief with the editorial theme of the overall publication [the Winter 2016 edition of Omaha B2B magazine with the theme of women in marketing – Ed.], my first thoughts turned to satire. After all, there is no shortage of bad...
Advertising Across the Middle
Nearly three weeks have passed since a sizeable chunk of the American public did the (to some) unthinkable and elected Donald Trump the 45th President of these United States. To say considerable kvetching ensued would be an insult to understatement. Even the British...
Local Need Not Equal Yokel
As a child of not-the-90s, I grew up watching reruns of Leave It to Beaver, The Andy Griffith Show and Get Smart on the local UHF channel. Which means most of the commercials interrupting my quality time in the Cone of Silence were for local businesses. And while some...
Battle of the USPs
Whenever I sit down to write one of these columns, I worry that, at best, I’ll just be adding to the noise. After all, there isn’t exactly a dearth of blogs, columns, articles, books, conferences, tweets, clubs, pamphlets or banner ads about marketing, branding and...