The Bitter Sting of Chickpeas
Droga5 has created some new work for Kraft's Athenos brand of Greek-ish hummus and yogurt. Featuring a stereotypical Greek grandmother – or Yiayia (ya-ya), as our flaming cheese-loving brethren call her – these spots are sure to pique the ire of the easily...
Crowdsourcing a Saturn Ad for Harley-Davidson
Crowdsourcing-based agency Victors & Spoils caused quite a ruckus a few months ago when they were named agency of record by iconic (I'm required to use that word) American motorcycle manufacturer Harley-Davidson. At long last, we have the first fruits of that...
The Obligatory Super Hole V
Welcome to Super Hole V. I realize having to wait until after the game (let alone Monday morning) to read such cogent analysis as this has become passé, what with all the live tweeting going on. But really, how many twitter feeds do you want to pay attention to...
Branding Gone Wrong
Not everything needs to be branded. Case in point, the memorial service for the victims of the Tucson, Arizona, shooting on January 8. While I'd like to think that the parties responsible for designing a logo, putting it on t-shirts and leaving said t-shirts draped...
Toyota Goes All Schoolhouse Rock for Prius
Brands face problems all the time. In Toyota's case, they had one that at first seemed trivial but, if you think about, is actually quite important. No, silly, I'm not talking about their balky accelerators from 2009. I'm talking about the need to have a standard...
The Bitter Sting of Chickpeas
Droga5 has created some new work for Kraft's Athenos brand of Greek-ish hummus and yogurt. Featuring a stereotypical Greek grandmother – or Yiayia (ya-ya), as our flaming cheese-loving brethren call her – these spots are sure to pique the ire of the easily...
Crowdsourcing a Saturn Ad for Harley-Davidson
Crowdsourcing-based agency Victors & Spoils caused quite a ruckus a few months ago when they were named agency of record by iconic (I'm required to use that word) American motorcycle manufacturer Harley-Davidson. At long last, we have the first fruits of that...
The Obligatory Super Hole V
Welcome to Super Hole V. I realize having to wait until after the game (let alone Monday morning) to read such cogent analysis as this has become passé, what with all the live tweeting going on. But really, how many twitter feeds do you want to pay attention to...
Branding Gone Wrong
Not everything needs to be branded. Case in point, the memorial service for the victims of the Tucson, Arizona, shooting on January 8. While I'd like to think that the parties responsible for designing a logo, putting it on t-shirts and leaving said t-shirts draped...
Toyota Goes All Schoolhouse Rock for Prius
Brands face problems all the time. In Toyota's case, they had one that at first seemed trivial but, if you think about, is actually quite important. No, silly, I'm not talking about their balky accelerators from 2009. I'm talking about the need to have a standard...