by Jason Fox | Aug 20, 2006 | Advertising, Wonkiness |
…so was the birth of my agency’s website. And by “my agency,” I mean, “one owned by someone not named Jason Fox.” Anyway, Firehouse finally has a website that makes us look like we know what we’re doing. Go. Be amazed. Or...
by Jason Fox | Jul 24, 2006 | Advertising, Wonkiness |
While back home in Kansas City a couple of weeks ago to see family and friends, a mild uproar of jackassicity erupted over the following billboard:Can you guess what’s wrong with it (no fair cheating, KC natives)? It should be obvious to all enlightened, progressive...
by Jason Fox | Jun 12, 2006 | Advertising, Entertainment, Wonkiness |
I was going to write something profound about last week’s holy smackdown of Abu Musab al-Zarqawi in Iraq. But then, over the weekend, I saw a commercial – several times – that reminded me that there are myriad types of evil in this world. Some is extremist, terrorist...
by Jason Fox | May 16, 2006 | Advertising, Wonkiness |
Alternate title:How Lifestyle Photography is Stealing My Soul – Part IIf you’re in advertising (how to tell: you’ve ever uttered/heard “Our client-partner wants to leverage the synergies of this campaign in a targeted, opt-in e-blast” and...
by Jason Fox | May 8, 2006 | Advertising, Wonkiness |
Memo to all junior AE’s and assorted new biz wonks: The phrase is not “we need to flush out these ideas.” It’s “we need to flesh out these ideas.” As in, take some basic concepts and hang a little meat on their bones. The only time...
