by Jason Fox | Dec 17, 2006 | Advertising, Christmas, Wonkiness |
Merry Christmas!Offended yet? No? Not even a little? Must be losing my touch. Surely, if one believes the Powers That Be in the media, there is no more incendiary salutation than “Merry Christmas.” Why, the mere hint of the C-word will most assuredly send the...
by Jason Fox | Nov 9, 2006 | Advertising, Wonkiness |
Are you a marketing communications specialist? Do you synthesize actionable items by day and move from strength to strength at night? Going forward, do you seek to exploit the synergies of multimedia interactivity with micro-targeted opt-in programs?Then stop reading...
by Jason Fox | Sep 27, 2006 | Advertising, Wonkiness |
I was cleaning out my emails this morning when I happened upon the missive I sent to my fellow creatives at Bernstein-Rein on my last day back in February 2005. Here’s the meat of that email, offered because I believe it all to still be true. My apologies for the...
by Jason Fox | Sep 18, 2006 | Advertising, Wonkiness |
Extremism, as Katie Couric incessantly reminds us, is bad. Bad, bad, bad. The extreme right wing, bad. The extreme left wing, bad (unless you’re Katie). Extreme sports, dangerous. Extreme spelled X-treme, dumb. Extreme bingo, unsafe for senior citizens. Anything taken...
by Jason Fox | Aug 21, 2006 | Advertising, Wonkiness |
I was feeling uppity this morning, so I penned an even shorter creative philosophy. This is not groundbreaking, but often ignored:Advertising that works entertains and informs. In that order.Later,Fox
by Jason Fox | Aug 20, 2006 | Advertising, Wonkiness |
I penned this creative philosophy last week. It was summarily rejected without discussion by someone who shall remain, hopefully, ignorant of this blog. Feel free to tell me why this sucks (aside from still being too long):Here we are now, infotain us.People want to...
