by Jason Fox | Mar 5, 2012 | Advertising |
To promote its fuel cell vehicle, ingeniously dubbed the F-CELL, Mercedes-Benz decided to hide it in plain sight to show just how “invisible” the car is to the environment. Not counting the impact of manufacturing and other things involved unrelated to the...
by Jason Fox | Mar 2, 2012 | Advertising |
This, folks, is how you do advertising. This spot for Britain’s “The Guardian” newspaper takes something familiar (the Three Little Pigs), and twists it in a new way (social media’s reaction to their antics) that’s true to the brand and...
by Jason Fox | Mar 1, 2012 | Advertising, Charity |
In the world of advertising, the opportunities to do great work that does great good are often few and far between. (Excepting cause agencies, of course. Or hopefully.) Pro bono work, which often offers the promise of creative freedom wrapped in noble purpose, too...
by Jason Fox | Feb 29, 2012 | Advertising, Media |
It’s hip, especially in the ad world, to dig, laud, enshrine, lionize and bestow sainthood upon the British graffiti artist known as Banksy. Of course, as anyone can judge simply by looking at the way I dress, being hip has never been one of my life’s...
by Jason Fox | Feb 24, 2012 | Advertising |
For all the talk of traditional media being on the decline if not outright kaput, people still manage to do some amazing things with it. In this case, Britain’s MicroLoan Foundation – an organization that grants small loans to women in sub-Saharan Africa...
by Jason Fox | Feb 23, 2012 | Advertising |
How many of you creatives out there think you’re good at your job? Most of you? That’s what I figured. And, with a couple of exceptions I won’t name because I’m nicer than you think, you’re all probably right.Or are you?Have you ever had...
