by Jason Fox | Jun 7, 2012 | Advertising |
In the world of physics, a Grand Unified Theory is one that wraps weak, strong, gravitational and electrical forces into one, neatly packaged bit of math that anyone with a cursory knowledge of graduate-level multivariable calculus could fake understanding. It is,...
by Jason Fox | Jun 1, 2012 | Advertising |
This past Monday, Enda McCarthy, COO of Publicis London, wrote a post on BrandRepublic.com entitled “Why the Advertising Industry is About to Skip a Generation.” He posits that 30-somethings within the ad ranks are, to paraphrase, royally hosed. Mainly...
by Jason Fox | May 23, 2012 | Advertising, Social Media |
For just over three years, I have been the mostly anonymous writer behind the @leeclowsbeard Twitter feed – an anonymity I was finally able to lift a few days ago with the official launch of the leeclowsbeard book and app being produced by TBWAChiatDay’s...
by Jason Fox | May 18, 2012 | Advertising |
Yes, it’s true. After three years of ill-kept secrecy, I can reveal to a smattering of cheers, boos and mehs that I am the author of the @leeclowsbeard Twitter account. On June 12, a book of just over 300 of the nearly 800 LCB tweets goes on sale at Amazon, other...
by Jason Fox | May 8, 2012 | Advertising |
I love this commercial for two reasons. First, it’s just plain good: A good, on-brand idea that’s well executed. Second, it demonstrates the complex thinking skills of its creators, whose though processes had to go from basic energy to how energy is...
by Jason Fox | Apr 27, 2012 | Advertising |
So. Miller Lite has upped the beer can tech war ante with its new “punch top” can. A can with a little indentation on top that you can easily knock out to vent air as your pour, chug or, well, I guess that’s about all you do with it. But I’ve...
