by Jason Fox | Jul 19, 2013 | Advertising |
Fixing a brand is hard. Rarely does salvation arrive in the form of one product, tag line, commercial or initiative because a broken brand is rarely ill in just one area of operations. This fact, obvious though it should be, seems lost on too many brands. Forget...
by Jason Fox | Mar 26, 2013 | AdHole Specific, Advertising, Copywriting |
Photo by Bill HornsteinOn Monday, May 11, 2009, the statement “I’ve yet to hire a writer who uses ellipses in an ad” echoed out across the Twitterverse and into the feeds of 15 followers*. And so began the long, steady, often donut-powered...
by Jason Fox | Feb 4, 2013 | Advertising, Super Bowl |
This year, I’ve decided to do things a bit different. Instead of merely reviewing the ads, I’ll act as a Monday-morning creative director and offer advice on how these spots could have been better. Which is easy for me to do when I don’t have a client in the edit...
by Jason Fox | Sep 6, 2012 | Advertising |
Just in case you missed it, I’m the “dude from Texas.” Later, Fox
by Jason Fox | Jul 16, 2012 | Advertising |
Last week, I spent my time shuttling about the Ozarks with my wife, our kids and my wife’s family. Specifically, we all convened in Branson, Missouri, for a communal vacation. Why Branson? Because some of us could not afford to fly a family of five to further...
by Jason Fox | Jun 11, 2012 | Advertising |
When pitching a campaign to a client, a creative team will typically show a series of three print ads. And, unless the concept is built on a purely visual execution, those three ads will have three different headlines. Somehow, three headlines are supposed to assure...
