by Jason Fox | Apr 6, 2015 | Advertising |
What is the point of marketing in general and advertising in particular? This is not a rhetorical question. While the jaded among you might say it’s to employ the lower third of graduating MBA classes, the answer is neither so cynical nor complex. The point of all the...
by Jason Fox | Feb 1, 2015 | Advertising, Super Bowl |
Why am I here? Oh yes, to elucidate this year’s crop of Super Bowl broadcast advertisements for upwards of two dozen mildly enthused readers. I shall endeavor to deliver adequate amusement. The guidelines: I only review ads shown during the four quarters of the game,...
by Jason Fox | Dec 11, 2014 | Advertising |
In that specific world where only closers get coffee and WKRP’s Herb Tarlek is spoken of in reverent tones despite being 30 years past his pop culture sell-by date, there exists a special something known as “The Ask.” It most often occurs after a salesperson has given...
by Jason Fox | Sep 10, 2014 | Advertising |
I’ve recently been tapped to write the advertising column for Omaha B2B magazine – a quarterly publication from the folks behind Omaha Magazine. My agency, Webster, redesigned the magazine’s layout, which you can see here (warning: requires, shudder,...
by Jason Fox | Feb 3, 2014 | Advertising, Super Bowl |
Welcome to the eighth annual edition of a futile exercise I call The Super Hole. This year, unlike Super Holes VI and VII, I’ll return to passing out letter grades along with proffering tidbits on how the spots could’ve been better. Granted, I could take the...
by Jason Fox | Jul 19, 2013 | Advertising |
Fixing a brand is hard. Rarely does salvation arrive in the form of one product, tag line, commercial or initiative because a broken brand is rarely ill in just one area of operations. This fact, obvious though it should be, seems lost on too many brands. Forget...
