by Jason Fox | Oct 5, 2007 | Advertising |
The next time someone suggests you focus group test the creative, show them this. This was the opening to the 2007 Hatch Show, as produced by Arnold Worldwide. Found at American Copywriter who found it at Ernie Schenck’s blog.Later, Fox
by Jason Fox | Oct 3, 2007 | Advertising, Entertainment |
So I managed to catch the last 20 minutes of the premiere of
by Jason Fox | Sep 25, 2007 | Advertising |
Sigh. I really, really dug the original “BFF Jill” spot that Verizon Wireless ran to promote their unlimited text messaging plans. It was simple, smart, illustrated the problem in a culturally relevant and humorous way and, let’s be honest, was a...
by Jason Fox | Sep 17, 2007 | Advertising |
And by “competition” I mean you, Salesgenie.com.Later,FoxP.S., I originally thought Loren Wallace’s name was Warren Wallace, but extensive time spent with my DVR and Google has confirmed that is, indeed, Loren.
by Jason Fox | Sep 6, 2007 | Advertising |
Great spot. Says everything about the brand without saying a word. Someone send this to Mercury’s agency.Later,Fox
by Jason Fox | Aug 21, 2007 | Advertising |
I can forgive any Wal-Mart-based travesties The Martin Agency may commit as they have produced my favorite campaign of the summer. The “Loren Wallace” (or Warren Wallace for those, like me, who don’t quite hear the name correctly) campaign for NASCAR...
