Don’t Judge a Book by Its Contents

Don’t Judge a Book by Its Contents

I should’ve been an account exec. Or a media buyer. Or an account planner. I’ve never known anyone of these persuasions who has remained unemployed for very long. Even if they weren’t very good. It’s true. The good ones (and I will readily...
Don’t Judge a Book by Its Contents

Must Hate Straw Dogs

This is one of those things that goes without saying, yet bears repeating. Often. Daily even. Sometimes ad nauseam in a three-minute span during a meeting with fill-in-the-blank:Never show anything you don’t want to see produced.I don’t know why agencies...
Don’t Judge a Book by Its Contents

Jingle All the Way

You just can’t keep a good jingle down. This fairly recent spot for Band-Aid® flexible bandages takes the venerable “I am stuck on Band-Aid” song and, well, doesn’t really twist it much at all. Nope. They just took the song, changed the end...
Don’t Judge a Book by Its Contents

Someone Deserves an Atomic Wedgie

Will someone close to the Hanes marketing department or their ad agency please tell them to stop making spots like these? Seriously. The products have merit (those wedgie-free panties really work, by gum), but the spots do their best to drive me into the arms of Fruit...