by Jason Fox | Dec 12, 2008 | Advertising |
If there’s one thing I truly do not understand, it’s when clients and even other creatives reject an ad because it is, in their words, “negative.” And I’m not talking about lines like “You’re an idiot if you don’t buy...
by Jason Fox | Dec 10, 2008 | Advertising, Christmas |
For the past couple of years, I’ve gone on a bit of tirade about the use – or lack thereof – of the words “Christmas” in advertising aired during the Christmas season. It always seemed beyond ridiculous that retailers would rather risk offending the millions of...
by Jason Fox | Oct 20, 2008 | Advertising |
I’m not generally a fan of tit-for-tat advertising, probably because it’s usually found in political ads. But the latest ads in Apple’s “I’m a Mac” campaign are a brilliant response to Microsoft’s new and much-maligned (and...
by Jason Fox | Oct 1, 2008 | Advertising |
Riddle me this, mad men and women: Where did all the eccentric, crazy-haired, close-talking, mumblerific, mad genius (or is that “Real Genius”?) type creatives go? The ones who, as they pass you by, leave a faint whiff of patchouli followed by a...
by Jason Fox | Sep 21, 2008 | Advertising |
Ever think you’d see this phrase: Crispin Porter + Bogusky just did a montage spot. On purpose.Yeah, neither did I.But a montage is exactly what they did for Round 2 of their $300 million campaign for Microsoft. See the spot below:This spot comes on the heels of...
by Jason Fox | Sep 8, 2008 | Advertising |
So my wife and I celebrated our five-year anniversary last night just as you might expect – by watching TV through half-closed eyes minutes after putting the twins down for the evening. Having burned through all of our DVR’ed shows, we were forced to watch...
