by Jason Fox | Feb 23, 2009 | Advertising |
One of my favorite campaigns of all time was a long-running series of television ads for Holiday Inn that featured a 30-something loser named Mark who lived with his parents and grandmother. Instead of getting a job, he kept trying to get perks, rewards and whatnot...
by Jason Fox | Feb 18, 2009 | Advertising, Entertainment |
I am nothing if not on the cutting, nay, bleeding edge of all things pop culture and advertising related. (The previous sentence was foreshadowing, by the way.) Which is why I’m now giving you a review of a book that was published in August 2008. (See how that...
by Jason Fox | Feb 11, 2009 | Advertising |
People in advertising – creatives, clients, even account people – are always clamoring for “the big idea.” As if the key to effective messaging is to wow consumers with some heretofore unseen bit of blingtastic advertising that makes them stop and mutter,...
by Jason Fox | Feb 2, 2009 | Advertising |
Last night I watched one of the best Super Bowls in history. I know this because many football experts and John Madden kept saying as much. While I was a bit disappointed in the outcome – I had chosen to root for Arizona as QB Kurt Warner is, like my lovely wife, a...
by Jason Fox | Jan 30, 2009 | Advertising |
Super Bowl XLIII is this Sunday. This year’s game (between the Arizona Cardinals and Pittsburgh Steelers for those not paying attention) might actually be interesting. But why should we in advertising care about the game? It’s the Super Bowl, people! And that means...
by Jason Fox | Jan 14, 2009 | Advertising, Entertainment |
The deliverer of one of advertising’s most misquoted lines passed away today. Ricardo Montalban – famous through the years as an MGM movie star opposite the like of Esther Williams, the dream-fulfilling man in white Mr. Roarke on Fantasy Island, the vest-clad Khan (or...
