by Jason Fox | May 10, 2011 | Advertising |
Once upon a time, in a city far, far away, I worked on the Walmart account. At that time, Walmart had been running their Real People spots for over 20 years, and I was but one creative cog of many to be plugged into the machine over the years. As creatives, our goal...
by Jason Fox | Feb 28, 2011 | Advertising |
Droga5 has created some new work for Kraft’s Athenos brand of Greek-ish hummus and yogurt. Featuring a stereotypical Greek grandmother – or Yiayia (ya-ya), as our flaming cheese-loving brethren call her – these spots are sure to pique the ire of the...
by Jason Fox | Feb 16, 2011 | Advertising |
Crowdsourcing-based agency Victors & Spoils caused quite a ruckus a few months ago when they were named agency of record by iconic (I’m required to use that word) American motorcycle manufacturer Harley-Davidson. At long last, we have the first fruits of...
by Jason Fox | Feb 7, 2011 | Advertising |
Welcome to Super Hole V. I realize having to wait until after the game (let alone Monday morning) to read such cogent analysis as this has become passé, what with all the live tweeting going on. But really, how many twitter feeds do you want to pay attention to...
by Jason Fox | Jan 11, 2011 | Advertising |
Brands face problems all the time. In Toyota’s case, they had one that at first seemed trivial but, if you think about, is actually quite important. No, silly, I’m not talking about their balky accelerators from 2009. I’m talking about the need to...
by Jason Fox | Dec 20, 2010 | Advertising |
I’ll state this up front: I like BMWs. Cars, motorcycles, watches, whatever. Sure, scads of jackwagons literally tool around in 3-series automatics every day, clogging the highways and nasal passageways with whatever the 2010 equivalent of Drakkar is. But if you...
