by Jason Fox | Feb 6, 2012 | Advertising, Super Bowl |
It’s been the same for almost three decades now. The Super Bowl rolls into view and the world becomes all a-twitter with talk about which television commercials will or will not ascend as the true stars of the game. The general news media always gets into the...
by Jason Fox | Feb 6, 2012 | Advertising, Super Bowl |
Six years in, I’m still clinging to the “those that don’t get to produce Super Bowl ads get to critique them.” This year, however, I’ve chosen to not offer letter grades for the spots (except GoDaddy.com’s automatic F’s). Because let’s not kid ourselves, anyone who...
by Jason Fox | Jan 30, 2012 | Advertising |
Proving yet again that writing, directing, casting and editing are everything (shocking), State Farm rolls out this subtle little gem of a spot. It’s not quite a match for Allstate’s “Mayhem” campaign, which continues rolling strong, but it...
by Jason Fox | Jan 20, 2012 | Advertising |
Looks like the Priceline Negotiator, aka William Shatner, has met his timely demise in a new spot from Butler, Shine, Stern & Partners. After 14 years of portraying the, what else, over-the-top doyen of travel deals, the 80-year-old Shatner is being shuffled off...
by Jason Fox | Jan 19, 2012 | Advertising |
There is nothing not brilliant about this teaser spot from Volkswagen, which plays off of last year’s “The Force” Passat commercial. I can only hope the final piece contains the same amount of awesome. Later, Fox
by Jason Fox | Nov 30, 2011 | Advertising, Christmas |
A couple of weeks ago, British retailer John Lewis rolled out a new commercial entitled, with typical British understatement, “John Lewis Christmas Advert 2011.” It has been hailed far and wide as the best Christmas spot of 2011. And I’m inclined to...
