by Jason Fox | Feb 22, 2012 | Advertising |
Microsoft has taken a page from, umm, errr, I don’t know who and unleashed the video below this past Monday. Entitled “Googlighting,” it’s a pointed attack against Google’s Google Apps suite of productivity tools, also known as Microsoft...
by Jason Fox | Feb 16, 2012 | Advertising |
The Allstate Insurance “Mayhem” work from Leo Burnett in Chicago has become one of my favorite campaigns of recent memory. And since I have three small children frying my brain, recent memories are all I seem to have. The spot below, entitled “On...
by Jason Fox | Feb 15, 2012 | Advertising |
For the last few years, Pedigree has ruled the dog-product ad universe with its “Dogs Rule” work from TBWAChiatDay Los Angeles. That work, with its now-iconic shade of yellow, has grown to permeate every fiber of the brand worldwide. Now, at long last,...
by Jason Fox | Feb 13, 2012 | Advertising |
Compared to seersucker, polka dots or even gingham, plaid is not, in and of itself, a humorous fabric. But a few of my old cohorts at Bernstein-Rein have deployed the fabric to good comedic use in a new President’s Day Sale spot for furniture chain Havertys....
by Jason Fox | Feb 8, 2012 | Advertising, Super Bowl |
My disdain for GoDaddy.com’s advertising tactics is no secret to those who know me – either in real life or through this blog. Every year, in my Obligatory Super Hole review of the game’s commercials, I automatically give the company’s spots...
by Jason Fox | Feb 6, 2012 | Advertising, Super Bowl |
It’s been the same for almost three decades now. The Super Bowl rolls into view and the world becomes all a-twitter with talk about which television commercials will or will not ascend as the true stars of the game. The general news media always gets into the...
