The Grand Unified Theory of Advertising

The Grand Unified Theory of Advertising

In the world of physics, a Grand Unified Theory is one that wraps weak, strong, gravitational and electrical forces into one, neatly packaged bit of math that anyone with a cursory knowledge of graduate-level multivariable calculus could fake understanding. It is,...
Fear the Mayansquitos

Fear the Mayansquitos

According to famed ethnographer and one-legged ski champion John “Lane Myer” Cusack, the world will end on either December 30 or 31, 2012, or January 1, 2013, depending on which side of the International Date Line you’re straddling. JLMC, however,...
I am Lee Clow’s Beard

I am Lee Clow’s Beard

Yes, it’s true. After three years of ill-kept secrecy, I can reveal to a smattering of cheers, boos and mehs that I am the author of the @leeclowsbeard Twitter account. On June 12, a book of just over 300 of the nearly 800 LCB tweets goes on sale at Amazon, other...