by Jason Fox | Aug 20, 2012 | Idle Chatter |
Hey, hey, kids! Do you know what time it is? Back-to-school time! Woo-hoo! That’s right, it’s time to head to the mall and literally gear up for another fun-filled year of reviewing what you learned last year along with a few new bits to help you pass...
by Jason Fox | Jul 17, 2012 | Idle Chatter |
I’ll admit up front that I’ve never been much for “the summer beach read” – a practice that involves selecting something from the Nicholas Sparks section of the syrup aisle, plopping one’s mankini’d bod in a lounge chair and...
by Jason Fox | Jul 16, 2012 | Advertising |
Last week, I spent my time shuttling about the Ozarks with my wife, our kids and my wife’s family. Specifically, we all convened in Branson, Missouri, for a communal vacation. Why Branson? Because some of us could not afford to fly a family of five to further...
by Jason Fox | Jun 25, 2012 | AdHole Specific, General Interest |
When, about six weeks ago, a few nice bits were written about @leeclowsbeard, its impending (and now released) book and my role as the ’fro behind the Beard, I was commonly referred to as “a freelance copywriter from Dallas.” Technically, that...
by Jason Fox | Jun 11, 2012 | Advertising |
When pitching a campaign to a client, a creative team will typically show a series of three print ads. And, unless the concept is built on a purely visual execution, those three ads will have three different headlines. Somehow, three headlines are supposed to assure...
