Rigging the Super Bowl of Advertising

Rigging the Super Bowl of Advertising

Super Bowl XLIII is this Sunday. This year’s game (between the Arizona Cardinals and Pittsburgh Steelers for those not paying attention) might actually be interesting. But why should we in advertising care about the game? It’s the Super Bowl, people! And that means...
Rigging the Super Bowl of Advertising

Gasp! Negative Advertising!

If there’s one thing I truly do not understand, it’s when clients and even other creatives reject an ad because it is, in their words, “negative.” And I’m not talking about lines like “You’re an idiot if you don’t buy...