by Jason Fox | Mar 19, 2009 | Advertising |
There are two campaigns for which I could write for the rest of my life and be a happy, happy copyslog. The first is ESPN’s “This is SportsCenter” campaign that I believe began just after Uncle Miltie retired. Or 1994. One of those. The second is...
by Jason Fox | Feb 23, 2009 | Advertising |
One of my favorite campaigns of all time was a long-running series of television ads for Holiday Inn that featured a 30-something loser named Mark who lived with his parents and grandmother. Instead of getting a job, he kept trying to get perks, rewards and whatnot...
by Jason Fox | Feb 18, 2009 | Advertising, Entertainment |
I am nothing if not on the cutting, nay, bleeding edge of all things pop culture and advertising related. (The previous sentence was foreshadowing, by the way.) Which is why I’m now giving you a review of a book that was published in August 2008. (See how that...
by Jason Fox | Feb 11, 2009 | Advertising |
People in advertising – creatives, clients, even account people – are always clamoring for “the big idea.” As if the key to effective messaging is to wow consumers with some heretofore unseen bit of blingtastic advertising that makes them stop and mutter,...
by Jason Fox | Feb 2, 2009 | Advertising |
Last night I watched one of the best Super Bowls in history. I know this because many football experts and John Madden kept saying as much. While I was a bit disappointed in the outcome – I had chosen to root for Arizona as QB Kurt Warner is, like my lovely wife, a...
