by Jason Fox | Feb 18, 2010 | Uncategorized |
Leo Laporte of TWiT TV interviewed Wieden + Kennedy creative team Craig Allen and Eric Kallman about the production of their already-world-famous Old Spice spot “The Man Your Man Could Smell Like” (which I blogged about two posts ago). The use of mostly practical...
by Jason Fox | Feb 16, 2010 | Uncategorized |
BBDO has been doing some truly stellar work for FedEx over the last several years. Consistent in tone and tone and message, the work proves that giving a campaign legs doesn’t require annoying schtick like the Aflac duck. Huzzah. Instead, the FedEx spots rely on...
by Jason Fox | Feb 9, 2010 | Uncategorized |
If Old Spice had ponied up the dough to run this during the Super Bowl two days ago, they wouldn’t have won the Ad Meter – they would have melted it into a gooey pile of shame with its confidence and mawnsomeness (manly awesomeness, duh).Is this guy the black Bruce...
by Jason Fox | Feb 7, 2010 | Advertising |
Super Hole IV: Nothin’ But a Tease Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to...
by Jason Fox | Feb 7, 2010 | Idle Chatter |
In the 1980 major motion biblical allegory “The Blues Brothers,” titular brother Jake Blues repeatedly insists, “We’re on a mission from God.” And the man was right. We are all on a mission from God. Sure, our mission may not include...
