I’m not generally a fan of tit-for-tat advertising, probably because it’s usually found in political ads. But the latest ads in Apple’s “I’m a Mac” campaign are a brilliant response to Microsoft’s new and much-maligned (and not just by me) $300 million “Life Without Walls” work.
First up, “Bean Counter” skewers the idea that throwing $300 million at the marketplace will make people forget about Vista’s issues. Especially when that money could be spent do little things like fixing the operating system.
Second is “The V Word” in which PC (John Hodgman) buzzes out all mentions of Vista due to its “baggage.” Instead, Microsoft will only refer to Windows. Which is precisely what they do in their new campaign. Someone has an astute eye over at TBWAChiatDay.
Later,
Fox
First up, “Bean Counter” skewers the idea that throwing $300 million at the marketplace will make people forget about Vista’s issues. Especially when that money could be spent do little things like fixing the operating system.
Second is “The V Word” in which PC (John Hodgman) buzzes out all mentions of Vista due to its “baggage.” Instead, Microsoft will only refer to Windows. Which is precisely what they do in their new campaign. Someone has an astute eye over at TBWAChiatDay.
Later,
Fox
As a fellow dallas based copywriter/father of twins/conservative and devoted reader of the AdHole I patiently await comments on the outcome of Tuesday’s elections.
Holy moly. There are TWO of you?
We are legion.