I have found the best tagline ever penned in the history of penned taglines. Or typed. Or texted, if such a thing has happened yet (I can see it now: Bud Lite Pwns Mllr! Woot!). Beyond “Just Do It.” In a different league than “When E.F. Hutton Talks, People Listen.” Light years ahead of “The Relentless Pursuit of Perfection” for it has, indeed, achieved said perfection. Are you ready?
Are you really ready?
Honest?
Okay then.
The brand: Snak King.
The tagline: “King of Snacks.”
That’s right, Chachi. Just in case you couldn’t tell from the company name that they consider themselves chip-based royalty, their tagline throws down a steaming plate of obvious and dares you to question their noble, if deep-fried, lineage.
That’s bold. Spicy bold.
I’m not entirely sure what to make of the quotation marks around the text, but I like them. (Which is rare for someone so anti-superfluous quotation marks as myself.) They give the tag a bit more confidence, as if to say, “We’re the king of snacks and you can quote us on that, you Frito-sniffing cousins of spongmonkeys.” Or perhaps they’re intended to be the ubiquitous ironic air quote marks. “King of Snacks” is really code for “Owned by Chuck Norris.” And no one’s going to argue with Chuck – unless they’re fans of roundhouse kicks to their Cheetos.
Astute, anal-retentive observers may remember that “King of Snacks” (sans quote marks) was once the tagline for Eagle Snacks. Eagle was originally owned by Anheuser-Busch and used the line as reference to Budweiser’s “King of Beers” slogan. Two owners later, Eagle’s current tag is the puntacular “Not all snacks are created Eagle,” while Snak King reigns supreme. Although apparently only at a Sam’s Club near you.
Nonetheless, well played, Snak King. Well played.
Later,
Fox