Finally found something worth breaking my two-month-long silence for: This campaign for Dunkin Donuts from Hill Holiday. Featuring famed OU and Dallas Cowboys football coach Barry Switzer, these spots follow Coach Switzer as he attempts to instill the fighting spirit of football into other sports. Honestly, they don’t make a lot of sense from a traditional branding perspective. But they’re hilarious (if you’re into that sort of “Arrested Development” or “Rushmore” aesthetic). Which makes me love Dunkin Donuts all the more. Which is kind of the point of advertising. Chew on that, literalists.
Be sure to watch the entire campaign, collected below for your amusement and edification:
Loose baby, indeed.
Later,
Fox
Be sure to watch the entire campaign, collected below for your amusement and edification:
Loose baby, indeed.
Later,
Fox
Thats funny however, am I supposed to think the coffee will make me crazy?
Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
http://www.twitter.com/drwright1
I like them. I think it hits the target audience however it would have been nice to see some of the other kids in the ads enjoying coffee and possibly doing well at the respective activity.
Great post and Dunkin Donuts continues to be a survivor.
I think people already know that coffee makes them crazy. It’s just picking your poison at this point.
Watched em all…”You can do it” HA! There is no Dunkin Doughnuts in Hooterville, I’m sorry to say. Even if there were I wouldn’t eat that crap. But coffee? Hey, I’m in advertising .. in a small town, no less. I have to drink the stuff. Missed reading you.
[…] This post was Twitted by ColtonMulligan […]
“‘Can’t’ has no place in ladies’ lacrosse, gentlemen.”
Love it.
Dunkin Donuts has been doing a lot of sports-themed advertisements and promotions lately… very ironic considering the product
[…] First Tweet 19 hours ago ctmarcom Coreen Tossona Dunkin Donuts & Barry Switzer-hilarious view retweet […]
[…] read about this ad campaign for Dunkin Donuts over at The Adhole featuring Barry Switzer, a famous OU and Dallas Cowboys football coach. The campaign is hilarious. […]
Poor Barry!(whoever he is) It seems like Dunkin’ has an agency who has no idea who their target market is. With whom are they trying to build common ground or relevance? Apparently their market is old men past their primes. My takeaway: Dunkin’ Donuts coffee makes one senile.