This, folks, is how you do advertising. This spot for Britain’s “The Guardian” newspaper takes something familiar (the Three Little Pigs), and twists it in a new way (social media’s reaction to their antics) that’s true to the brand and relevant to the consumer. Now all they have to do is sit back and watch the accolades* roll in. And, hopefully, their readership boom.
Later,
Fox
*For my non-adland readers, the “lion” in the title refers to a Cannes Lion, advertising most prestigious award.