For all the talk of traditional media being on the decline if not outright kaput, people still manage to do some amazing things with it. In this case, Britain’s MicroLoan Foundation – an organization that grants small loans to women in sub-Saharan Africa – uses a digital billboard to encourage on-the-spot donations. It combines great design with just enough interactivity to up the interest quotient. The video below is from the charity’s pitch to win the media space, which it did. I’ve yet to determine if the billboard has been produced as of this writing, but I dig it nonetheless.
Later,
Fox