A few years ago, Holiday Inn ran one of my all-time favorite campaigns. You know the one. It featured a 30-something loser named Mark who lived with his parents and grandmother. Instead of getting a job, he kept trying to get perks, rewards and whatnot that prompted one of his cohabitants to query, “What do you think this is, a Holiday Inn?” It was basically the same spot done over a dozen times, yet each one was so well done with such crisp writing and acting that you didn’t care that you knew the punch line. Now that’s good stuff.Since then, I really have no idea what Holiday Inn has done in the way of broadcast advertising. (And the great Holiday Inn Express campaign doesn’t count as it’s for a sub-brand.) But the company has decided to crawl out of whatever advertising spider hole in which they were hiding to unleash a new TV campaign aimed simply at getting people to rethink their impressions of the chain. Produced by their long-time agency Fallon, these spots feature three coworkers – Ted, Marcus and Zack – on an office trip. Simple, sometimes bizarre hilarity ensues.
I think these broke in June, but I’ve just started seeing them in heavier rotation. Probably because the new season is upon and watch NBC for hours each night just for previews of “The Office” and “My Name is Earl.”
Anyway, go watch.
Later,
Fox