I hereby declare a moratorium on using garden gnomes and other similar statuary in advertising until further notice. I’ve seen more elfin magic in advertising the past couple of years than I’ve ever seen whilst out casing the more moneyed neighborhoods of the Park Cities. It’s become the blue-green transfer of the 2000s. Hmmm. Maybe Samuel Bayer’s less-hep brother Carl is shooting all these spots. I like this theory. But I also paid to see Cabin Boy in the theater, so my judgment may be questionable.

Anyway, move it along, people. Find some other shorthand for suburban kitsch to shoehorn into every shoot. Like Jartsâ„¢.

Later,

Fox