Ever been in the middle of a hot concepting streak when the sudden urge for a tasty, cold beverage strikes you like Zsa Zsa on a traffic cop (I love 1989!)? You mosey on over to the creative department cola-based vending machine – all Tab, all the time – and purchase your desired carbonated beverage. Tab. After a few stops at random cubicles to watch more random YouTube videos, you eventually make it back to whatever musty corner in which you and your partner were holed up. Your partner, naturally, is thumbing through a 1996 edition of CA while you finally crack open the Tabtasticness in your hands and slake your thirst. Slake, I say.

And then you realize the magic is gone. Yes, that 15-second to 15-minute break destroyed your concepting momentum. Leaving you with a legal pad full of concepts that begin with “A midget, a monkey and George Hamilton”¦”

Your career is over.

Fortunately, it is now possible to avoid such soda-based heartbreak by keeping a cold beverage at the ready wherever you’re working. All you need is – no, not love – the Super Amazing USB Mini Fridge. (Sadly, not produced by Ronco.) Now you can enjoy a coolish can of RC, Sam’s Choice Root Beer, Big Red or Blackcherry Shasta literally on demand. As long as your demand does not exceed one 12-ounce can.

Cheers,

Fox