I can forgive any Wal-Mart-based travesties The Martin Agency may commit as they have produced my favorite campaign of the summer.
The “Loren Wallace” (or Warren Wallace for those, like me, who don’t quite hear the name correctly) campaign for NASCAR is brilliant. Not only are the spots well written, well produced and well acted by the featured kid, but they do something totally crazy in today’s world – they assume the intelligence of their audience. How? Well, it’s a Geico spot featuring racer Mike Wallace that only runs during NASCAR races. Everyone outside of NASCAR thinks Mike Wallace is an old dude from “60 Minutes.” Do they explain any of this? Heck no.
Hint: These ads do not feature an aging, confused Mike Wallace.
I was unable to find credits for these spots, my apologies. The spot below is one of two (that I know of) in the campaign. My favorite shot is the very last. I hope my kids will be able to drive a kart like that someday.
Later,
Fox
The “Loren Wallace” (or Warren Wallace for those, like me, who don’t quite hear the name correctly) campaign for NASCAR is brilliant. Not only are the spots well written, well produced and well acted by the featured kid, but they do something totally crazy in today’s world – they assume the intelligence of their audience. How? Well, it’s a Geico spot featuring racer Mike Wallace that only runs during NASCAR races. Everyone outside of NASCAR thinks Mike Wallace is an old dude from “60 Minutes.” Do they explain any of this? Heck no.
Hint: These ads do not feature an aging, confused Mike Wallace.
I was unable to find credits for these spots, my apologies. The spot below is one of two (that I know of) in the campaign. My favorite shot is the very last. I hope my kids will be able to drive a kart like that someday.
Later,
Fox
I agree. I love this ad.
[…] for almost always hitting it out of the park with Geico. Although it will take a miracle to top the Loren Wallace campaign for […]