According to Agency Spy, JWT (that’s the hipster name for J. Walter Thompson) won the federal Corporation for Travel Promotion account nine months ago. I’m guessing this resultant campaign took seven months of red tape finagling and two months of insane production. The end product is both what you’d expect – a montage of scenes across the fruited plains – and some of what you don’t – a majority of shots are from little-seen parts of the country. At least parts little seen by the cool folks on the coasts. For that, I applaud it. Besides, I doubt some snarkster reminding Europeans about how we saved ’em from the Kaiser, Hitler and Soviet domination would inspire them to visit. And while Roseanne Cash definitely has the Americana bona fides, I do miss Neil.
Later,
Fox
JWT Spurns Neil Diamond for New “Brand America” Spot
