So. Miller Lite has upped the beer can tech war ante with its new “punch top” can. A can with a little indentation on top that you can easily knock out to vent air as your pour, chug or, well, I guess that’s about all you do with it. But I’ve come not to praise or mock this quantum leap past frost brewing and specially lined cans. I’ve come to ask just what the heck is going on at the 25-second mark, which I’ve captured in the freeze frame below:
Don’t click “play.” It’s a still. Trust me.The can is being held as if it’s being raised to one’s face. But no face exists! Is the beer left to spill on the focus puller’s shoe? Moisten the heads of inattentive children and lap dogs? Get mold out of the kitchen floor grout? The world may never know.
Later,
Fox