Jason Fox . writer . creative director . @leeclowsbeard
creative . consulting . speaking
Jason Fox
writer . creative director . @leeclowsbeard
creative . consulting . speaking
I’m an award-winning (aren’t we all) creative director/writer best known as the creator and lone author of the Twitter feed @leeclowsbeard. Over two decades of experience that actually matters, helping launch startups (brand voice, naming, brand platforms, etc.) and reinvigorating big brands. To the amazement of account service folks far and wide, clients love me.
I believe in fighting the proliferation of mediocrity. That there is no metric for blowing people’s minds. That making a logo 10% bigger won’t help a message that’s 50% irrelevant. That baby steps are for babies, not brands. That you can never become the person, agency or brand you wish to be by doing the type of work you wished you never had to do. And that failure hurts less than regret.
Short: I make the complex compelling and the simple sublime.
Medium: I make things better – the strategy, creative, process, results, steaks, etc. Have laptop, will travel. Have family, will move. Looking to help smart people (agency) help other smart people (clients) act, sound and appear brilliant.
Long: There is no long. I’m in advertising.
Awards
- Lee Clow’s Beard named one of Chiat\Day’s Top 50 Defining Moments
- Business Insider’s The 30 Best People In Advertising To Follow On Twitter
- Graphis
- Art Directors Club
- Effie Awards
- Adweek’s Best of TV
- Radio Mercury Awards semifinalist
- Obie Awards
- ECHO Awards
- Telly Awards
- Mobius Awards
- United Way Campaign Film of the Year
- Assorted local Best of Shows
Industry Experience
- Animal health
- Automotive
- Beauty
- CPG
- Convenience stores
- Energy
- Financial
- Food & beverage
- Healthcare
- Higher education
- Insurance
- Luxury
- Mountain biking
- Municipal
- Non-profits
- Outdoors
- Professional services
- Real estate
- Recruiting
- Restaurants (QSR & fast-casual)
- Retail
- Senior Living
- Technology
- Telecommunications
- Travel & tourism
Awards
- Lee Clow’s Beard named one of Chiat\Day’s Top 50 Defining Moments
- Business Insider’s The 30 Best People In Advertising To Follow On Twitter
- Graphis
- Art Directors Club
- Effie Awards
- Adweek’s Best of TV
- Radio Mercury Awards semifinalist
- Obie Awards
- ECHO Awards
- Telly Awards
- Mobius Awards
- United Way Campaign Film of the Year
- Assorted local Best of Shows
Industry Experience
- Animal health
- Automotive
- Beauty
- CPG
- Convenience stores
- Senior Living
- Energy Financial
- Food & beverage
- Healthcare
- Higher education
- Insurance
- Luxury
- Mountain biking
- Municipal
- Non-profits
- Outdoors
- Professional services
- Real estate
- Recruiting
- Restaurants (QSR & fast-casual)
- Retail
- Technology
- Telecommunications
- Travel & tourism
Work
Much of my work these days is covered by NDAs. And since I like being both honest and lawsuit-free, I’ve chosen to instead offer this sampling of (mostly) past work. Collectively, it proves that, from the neighborhood pizza joint to the world’s largest retailer, no brand need ever be considered boring. Or ignored. Or not making money hand over fist. Apropos of everything, many of these examples include brand voices I developed. And if you’re looking for a particular type (media, industry, etc.) of work that you don’t see here, give me a shout. There isn’t much I haven’t done.
Shenanigans
The AdHole – Don’t worry. It’s just my blog. Idle Chatter – Theology-based humor. Yay, verily. Screenplays – Shorts and features. Value-priced. Who is Jason Fox? – Perfect for killing time on Zoom.Other Interesting Bits
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- Over the past couple of years, two clients that hired me specifically for brand voice work – Root Inc. and Denver Agency – were sold to Fortune 10 and Fortune 500 companies respectively. Naturally, both companies were already firing on all cylinders operationally, but both CEOs told me directly that their brand personalities and language styles were specifically mentioned by their suitors as positive factors in the transactions.
- Clients tend to love me. Especially the so-called difficult ones. I have theories as to why, but this is not the time for an essay.
- I once convinced an EVP at Walmart to wear an “I ❤️ Britney” t-shirt for a corporate video. How? See #2 above.
- I’ve helped rebrand three cities, two of which I never lived in.
About This Site
I realize the minimalist nature of this page makes it seem as if I couldn’t code my way out of an iframe. In reality, this is, I think, version eight of my personal portfolio page. The first one appeared in 1996, before the dawn of tools such as Dreamweaver. A how-to-code HTML book from Barnes & Noble was my only guide. Over the years, my sites became increasingly complex, and I learned much more PHP and CSS than I frankly cared to. Being that I’m a writer at heart, I decided to strip it all down and focus on the words. Perhaps that’s a mistake. But at least the page load numbers are fantastic.